Introduction to Claude

Everyday AI for your Business

A practical, jargon-free full-day course for non-technical business owners, business professionals, entrepreneurs and managers — built around one simple framework you can reuse for absolutely any task.

With a dedicated session on data protection, GDPR and client confidentiality — so you can use Claude safely and with confidence in a professional or regulated environment.

The course

A practical introduction to Claude for your business

This is a practical course, not a technical one — built to help non-technical business owners, entrepreneurs and managers start using Claude confidently in a professional environment. We focus on the everyday tasks that quietly eat your week — emails, research, spreadsheets, admin — and exactly how much time Claude can save you on each. Because Claude is often used alongside real business and client information, we also give data protection and GDPR a dedicated session of its own — including specific guidance for legal and accounting professionals on client confidentiality. Along the way, we teach one simple framework — Goal, Context, Action, Output — to help it all stick, but the real goal of the day is confidence: skills you'll actually use on Monday morning.

No technical background needed Real time-saving use cases Dedicated GDPR & data privacy module Take-home prompt library

Everyday use casesEmail, research, spreadsheets — the tasks that eat your week

↓ practical, safe, and simple ↓

Data protection, in depthWhere your data actually goes, and what's safe to share

How to attend

Two ways to run this course

Same course, same framework — delivered however suits your business best.

For Teams Up to 30 attendees

On-Site at Your Premises

We bring the full course to your business — your boardroom, your schedule. The best option for training a whole team together, with examples drawn from how your business actually runs.

Full day, 10:00–4:30 Up to 30 people

Delivered at your premises
Whole team trained together, same day
Hands-on lab uses examples from your business

Open Enrolment Various locations

Open Course

Join a scheduled public session at a venue near you. A good fit for smaller teams, or if you'd rather learn alongside other small business owners facing the same questions.

Full day, 10:00–4:30 Locations around the country

Open to individuals and small teams
Runs at venues in various locations nationwide
Same course, same hands-on lab

What's covered

One day, real business tasks, real time saved

Practical from the first session to the last, with data protection covered early and a simple framework woven through to help it all stick.

Time	Module	What you'll cover
10:00 AM	Welcome & Why This Matters 15 min	Setting expectations and removing the intimidation — Claude as an assistant you delegate to, not a program you code
10:15 AM	Getting Started with Claude 15 min	A first successful interaction for everyone in the room, and why you should always trust but verify what Claude gives back
10:30 AM	Claude Web vs. Claude Desktop 45 min	The two ways to access Claude, plus a dedicated, in-depth session on data privacy and GDPR — including specific guidance for legal and accounting professionals on client confidentiality
11:15 AM	Break	—
11:30 AM	The GCAO Framework 45 min	Goal, Context, Action, Output — the one structure behind every good prompt, with a hands-on writing exercise
12:15 PM	Everyday Business Use Cases 45 min	Quick, real time-saving wins with emails, meeting notes, and reading a photo of a receipt or invoice
1:00 PM	Lunch	—
2:00 PM	Claude + Excel: Spreadsheets Made Easy 30 min	Building and cleaning up spreadsheets, and getting formulas explained in plain English
2:30 PM	Research with Claude: Competitor Analysis 40 min	A full competitor research walkthrough, and how to verify Claude's results before relying on them
3:10 PM	Break	—
3:25 PM	Beyond the Chat 30 min	Projects, personalization and connectors, introduced simply — so you know what's worth exploring next
3:55 PM	Claude & Small Business Server 10 min	A short, conceptual look at how Small Business Server can connect Claude to systems you already use — introductory, not a sales pitch
4:05 PM	Wrap-Up, Prompt Library & Q&A 15 min	Recap of the framework, your take-home GCAO prompt library, and open Q&A

A facilitator presenting to a small group in a modern glass-walled meeting room

Led by people, not slideshows

Training that feels like a working session, not a lecture

This course is led by someone who has actually implemented Claude inside a small business — not a generic trainer reading from a script. Expect real questions, real screens, and a hands-on exercise built into nearly every module.

Live exercises on real tasks from your own business, all day
Facilitators circulating throughout to help
A take-home framework and prompt library that still work after the buttons move

Why train with Ecognity

Training that's built for business, not for developers

No jargon, ever

We teach in the same plain language we use with every client — clear examples, no technical detours.

Built around time saved

Every use case is chosen because it saves real hours — email, research, spreadsheets, and the everyday admin that piles up.

Hands-on, not just a lecture

Nearly every module includes a live exercise on a real task from your own business — not a demo you only watch.